QuestionIn what three ways are global segmentation, targeting, and positioning more complicated than domestic STP? Show
AnswerThis answer is hidden. Related questionsQ: In the 1970s, Motown Records and Philadelphia International were the most successful black-owned businesses in America. a. True b. False Q: Black Sabbaths songs deal with themes of a. rejection of Christian tenets. b. gloomy working-class realities. c. suicidal youths. d. murder. Q: Iggy Pop is considered by many to be the godfather of a. Pop rock. b. Heavy metal. c. Industrial metal. d. Punk. Q: Queen singer Freddie Mercury modeled his visual image after a. Elvis Presley. b. Elton John. c. Little Richard. d. Liza Minelli. Q: The Eagles embraced a. the hedonism of 1970s California. b. the psychedelic philosophy of the 1960s. c. heavy metal guitar sounds. d. improvised instrumental jams. Q: Many of James Taylors biggest hits were a. introspective. b. cover versions of R&B hits. c. progressive rock. d. Beatles collaborations. Q: Singer songwriters focused on themes of a. war and peace. b. protest. c. personal experiences. d. psychedelic experiences. Q: In what way did Sgt. Peppers Lonely Hearts Club Band allow the Beatles to experiment beyond the bounds of Beatlemania? Q: Why is the Woodstock festival considered the iconic counterculture event? Q: Rage Against the Machine guitarist Tom Morello devised an effect that made his guitar sound like ________________________ Q: What were the defining characteristics of the 1960s counter culture? Q: Emocore refers to music that is __________________________. Q: Brian Wilson modeled his approach to studio production on the Beach Boys Pet Sounds album as a response to which Beatles album? ___________________________. Q: This band added more straight-forward pop elements to its emo roots and found mainstream success. a. Jimmy Eat World b. The Smiths c. Jawbreaker d. My Chemical Romance Q: At the Human Be-In, Grateful Deads manager supplied the crowds with a. sing-along lyric sheets. b. LSD. c. free cold drinks. d. free medical clinic services. Q: Three founding members of Pink Floyd were a. convicted felons. b. San Francisco hippie celebrities. c. architecture students. d. film school students. Q: In what way do boy bands portray themselves as rebellious rock stars? Q: How did the Mods and Rockers gangs influence British rock music? Q: How has rock for pre-teens displaced rock for older consumers and fans? Q: How did Brian Epstein discover the Beatles? Q: What were some of the marketing strategies used to promote the Backstreet Boys and N Sync? Q: The postwar baby boom created millions of teenagers in the 1960s searching for an identity. How did the arrival of the Beatles figure in this scenario? Q: The popularity of the boy bands genre was due to the work of promoter, _____________. Q: What were rave-ups? Q: What lasting influence did the British Invasion have on rock and roll music? Q: The Beatles arrived in America less than three months after what tragic event? ________________ Q: Prior to the Beatles, what British artist had significant sales in the U.S.? __________ Q: Young musicians in 1960s Liverpool combined skiffle, doo-wop, and soul to create a popular genre called ______________________. Q: In 2010, pop music for the 8 to 12 set outsells more serious rock. a. True b. False Q: Skiffle music was a popular folk style based in Dixieland jazz. a. True b. False TagsAccounting Anthropology Architecture Art History Banking Business Business Communication Business Development Business Ethics Business Law Communication Computer Science Criminal Law Economic Education Educational Philosophy Engineering Finance History & Theory Humanities Human Resource Industrial Engineering International Business Investments & Securities Journalism Law Management Marketing Mathematic Mechanical Engineering Media Study Medicine Medicine & Health Science Nursing Philosophy Psychology Real Estate Social Science Software Design & Engineering Special Education Speech Tax Law Visual Arts Why is global segmentation targeting and positioning more complicated than domestic?Global segmentation, targeting, and positioning (STP) is complicated because differences in country culture, politics, or the economy may lead consumers to view their roles differently, and these differences can be hard for an entering company to understand.
What is the most common method of introducing a product or service outside of the home country?Exporting is the direct sale of goods and / or services in another country. It is possibly the best-known method of entering a foreign market, as well as the lowest risk.
Which term refers to a strategy in which firms sell a standardized product around the world?A global strategy is a strategy that a company develops to expand into the global market. The purpose of developing a global strategy is to increase sales across the world. The term "global strategy" includes standardization, and international and multinational strategies.
What are two benefits associated with entering a market on a large scale?Large scale market entry implies rapid entry and offers the first mover advantages, such as demand acquisition, scale economies, and switching costs.
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Why is global segmentation targeting and positioning STP more complicated than domestic STP?
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