- Home>
- Business & Economics>
- Business>
- Combe: Introduction to Management>
- Student resources>
- Multiple choice questions>
- Chapter 14: Multiple choice questions
- Student resources
- Multiple choice questions
- Flashcard glossary
- Answers to questions in the book
- Web links
- Lecturer resources
- PowerPoint slides
- Library of video links
- Test bank
- Figures and tables from the book
- Browse:
- All subjects
- Business & Economics
- Business
- Learn about:
- Online Resource Centres
- VLE/CMS Content
- Test Banks
- Help
- Your feedback
- From our catalogue pages:
- Find a textbook
- Find your local rep
Combe:
Introduction to Management
Chapter 14: Multiple choice questions
Instructions
Answer the following questions and then press 'Submit' to get your score.
Question 1
What is the term for the action in which managers at an organisation analyse the current situation of their organisation and then develop plans to accomplish its mission and achieve its goals?
a) Synergy planning
b) Strategy formulation
c) Functional planning
d) SWOT analysis
Question 2
In the 'five forces model', what is the type of competitive activity that exists between organisations?
a) The potential for entry into the industry
b) The threat of substitute products
c) The power of customers
d) The level of rivalry
Question 3
Profitability stemming from how well a firm positions itself in the market is a key feature of which writer's view on strategy?
a) Peter Drucker
b) Jay Barney
c) Michael Porter
d) Henry Mintzberg
Question 4
What does PEST stand for?
a) Political, environmental, strategic, testing
b) Political, environmental, strategic, technological
c) Political, economic, strategic, technological
d) Political, economic, social, technological
Question 5
Which one is not an element in the primary activities of a value chain?
a) Procurement
b) Inbound logistics
c) Outbound logistics
d) Service
Question 6
What is the term used in Ansoff's matrix for increasing market share with existing products in existing markets?
a) Product development
b) Market penetration
c) Diversification
d) Market development
Question 7
Vertical integration forwards is when a firm mergers or acquires another
a) Towards the source of supply
b) Towards the consumer
c) At the same stage of the supply chain
d) In another industry
Question 8
When does an acquisition take place?
a) Two equal partners decide to work together.
b) Two equal partners share resources.
c) Two unequal partners join together.
d) Two unequal partners become one after a buyout.
Question 9
Of what is advertising a form?
a) Focusing strategy
b) Differentiation
c) Cost leadership
d) Growth
Question 10
What is the term for the extent to which competition in one country is influenced by competition in other countries?
a) International trade
b) Global economics
c) Global competition
d) Globalisation