Contents Show
Introduction of conformityWhat is social influence? A general definition is that it involves efforts by one or more people to change the behavior, attitudes, or feelings of one or more others (Cialdini2006). Conformity is a type of social influence in which individuals change their attitudes or behavior to adhere to existing social norms. Conformity, in other words, refers to pressures to behave in ways consistent with rules indicating how we should or ought to behave. Obedience—social influence in which one person simply orders one or more others to do what they want. Solomon E. Asch’s LINE OF LENGTH EXPERIMENTSMust watch classical experiment Solomon Asch’s line judgment experiment. Another funny experiment on conformity Definition of conformityConformity can be defined as a change in a person’s behaviour or opinions as a result of real or imagined pressures from a person or group of people.’(Aronson 1976.’ 17) Crutchfield (1955) defined Conformity as “yielding to group pressures”. According to APA, Conformity is the adjustment of one’s opinions, judgments, or actions so that they become more consistent with (a) the opinions, judgments, or actions of other people or (b) the normative standards of a social group or situation. Conformity includes temporary outward acquiescence (compliance) as well as more enduring private acceptance (conversion). Types of ConformityKelman (1958) there are three different types of conformity.
Theories of conformityThe two process theory by Deutsch and Gerard: They claimed that conformity can depend on two things – Informational social Influence (ISI), and normative social influence (NSI). The theory tried to identify factors responsible for majority influence, however not so much for minority influence.
Allen (1965) suggested that apart from the problem of private and public acceptance there are ten situational factors that influence an individual’s response to group conformity pressures some of them are:
Asch’s experiment inspired a lot of follow-up research by other experimenters. Factors found to increase conformity included the following:
Everyday examples of conformity
References for Conformity
What are major social influences?Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing.
What are the 3 major types of social influence?3 THREE TYPES OF SOCIAL INFLUENCE. There are three types of influence that a social presence can have on a consumer: utilitarian, value-expressive, and informational (Burnkrant & Cousineau, 1975; Deutsch & Gerard, 1955; Park & Lessig, 1977).
What is the social influence type in which a person follows the orders of someone in authority?Obedience is a form of social influence that involves performing an action under the orders of an authority figure. It differs from compliance (which involves changing your behavior at the request of another person) and conformity (which involves altering your behavior in order to go along with the rest of the group).
What are 4 social influences?Social influence is the process by which an individual's attitudes, beliefs or behavior are modified by the presence or action of others. Four areas of social influence are conformity, compliance and obedience, and minority influence.
|