Marketing strategies are constantly changing and evolving. In order to keep your company competitive in today’s market, you must stay ahead of the curve. At Blue Onion Media, we know your main concern is the business at hand, and our main concern is helping your business grow. Being able to understand what your advertising agency is talking about is a critical component to
building a client-agency relationship that is both successful and mutually beneficial. That’s why we have prepared this Digital Marketing Glossary – to help you understand the digital marketing jargon that we all too often use. If you want to truly leverage the power of the internet and see what it can do for your company’s bottom line, it is not enough to simply know what these words mean. You have to know how to apply the concepts behind them in the context of a marketplace that is
becoming more and more fragmented, every day. That’s where we come in. We understand your business AND today’s fluid and complex digital marketing and advertising landscape. This unique combination of know-how allows us to advise your company on how best to leverage the digital space to increase brand awareness, engagement, leads and ultimately – quality accounts. If you are ready to see what Blue Onion Media can do for you and your practice, please give us a call at 303.597.9661. Broadcast Media Terms:Adjacencyan advertising pod positioned next to a particular TV or radio program. Also called commercial break positions. General Media Terms:Advertising Impressionsthe audience delivery of media vehicles, programs or schedules. Usually expressed as thousands (000). Internet Media Terms:
Out-of-Home Terms:
Print Media Terms:
Which of the following is an example of a media vehicle?A media vehicle is a specific television program, digital media, newspaper, magazine, radio station, outdoor advertising location, etc., that can be employed to carry advertisements or commercials (or any other marketing communications).
Is the series of decisions involved in delivering a promotional message?Media planning is the series of decisions involved in delivering the promotional message to the prospective consumers…
During which stage of the media plan development process is the choice made to use sole or shared sponsorship?Decisions on whether sole sponsorship or shared sponsorship is ideal are made during the media use decisions stage of developing a media plan.
Which index uses information about the product category in the numerator to understand the development potential of the total product category?The brand development index (BDI) uses information regarding the product category in the numerator to understand the potential for development of the total product category.
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