Marketing MCQ Marketing Chapter 7 A ________ involves the use of a successful brand name to launch new or modified products in a new category. Show
A) line extension Answer: C 53. If Honda uses its company name to cover such different products as its automobiles,lawn mowers, and motorcycles, it is practicing which of the following strategies?Difficulty:(2)Page:297, Figure 8-4 Get answer to your question and much more 55. When a company enters a new product category for which its current brand namesare not appropriate, it will likely follow which of the following brand strategies?Difficulty:(2)Page:297, 298, Figure 8-4 Get answer to your question and much more 57. ________________ is the activities of designing and producing the container orwrapper for a product.Difficulty:(1)Page:298 Get answer to your question and much more
58. Traditionally, the primary function of the package was to:a.promote the product.b.introduce the product to a new market.c.contain and protect the product.d.describe the product and attract attention.Answer:(c)Difficulty:(1)Page:298 59. The first federal Act to control labels on packages (to ensure that no false,misleading, or deceptive labels or packages were allowed) was the:Difficulty:(2)Page:300, 301 Get answer to your question and much more
A. Duobranding Economics Mcqs  Economics Mcqs for test Preparation from Basic to Advance. here you will find the the Baisc to Advance and most Important Economics Mcqs for your test preparation. Economics Mcqs for Lecturer & Subject Specialist Exams. [junkie-toggle title="Economics Mcqs" state="closed"]
IF YOU THINK THAT ABOVE POSTED MCQ IS WRONG. PLEASE COMMENT BELOW WITH CORRECT ANSWER AND ITS DETAIL EXPLANATION. What is a strategy of using a successful brand name to launch a?Brand extension is a strategy of marketing in which the brand name which has a well-developed image is used to launch a new modified product in the market.
What is it called when a company uses an established brand name on a new product within the same broad market?Brand line extension - Using an established product's brand name to launch a new, slightly different item in the same product category.
When two brand names from different companies use the name of the same product this branding strategy is called?Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Co-branding can boost the reputation of two or more brands, depending on the strategy employed.
What term is used to launch a product with new name and logo?Definition: Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.
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Using successful brand names to launch a new or modified products in new category is called
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