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Test Prep This preview shows page 12 - 14 out of 14 pages. Specialty store– a retail store that carries a narrow product line with a deepassortment within that line.Department store– a retail organization that carries a wide variety ofproduct lines – each line is operated as a separate department managed byspecialist buyers or merchandisers.Supermarket– a large, low-cost, low-margin, high-volume, self-service storethat carries a wide variety of grocery and household products.Convenience store– a small store, located near a residential area, that isopen long hours seven days a week and carries a limited line of high-turnoverconvenience goods.Superstore– a store much larger than a regular supermarket that offers alarge assortment of routinely purchase food products, nonfood items, andservices.Category killer– a giant specialty store that carries a very deep assortmentof a particular line and is staged by knowledgeable employees.Service retailer– a retailer whose product line is actually a service,including hotels, airlines, banks, colleges, and many others.Discount store– a retail operation that sells standard merchandise at lowerprices by accepting lower margins and selling at higher volume.Off-price retailer– a retailer that buys at less-than-regular wholesale pricesand sells at less than retail. Examples are factory outlets, independents, andwarehouse clubs.Independent off-price retailer– an off-price retailer that is eitherindependently owned and run or is a division of a larger retail corporation. Factory outlet– an off-price retailing operation that is owned and operatedby a manufacturer and that normally carries the manufacturer’s surplus,discontinued, or irregular goods.Warehouse club– an off-price retailer that sells a limited selection of brandname grocery items, appliances, clothing, and a hodgepodge of other goods atdeep discounts to members who pay annual membership fees.Chain stores– two or more outlets that are commonly owned andcontrolled.Franchise– a contractual association between a manufacturer, wholesaler, orservice organization (a franchisor) and independent businesspeople(franchisees) who buy the right to own and operate one or more units in thefranchise system.Shopping center– a group of retail businesses built on a site that is planned,developed, owned, and managed as a unit.Wheel-of-retailing concept– a concept that states that new types ofretailers usually begin as low-margin, low-price, low-status operations butlater evolve into higher-priced, higher-service operations, eventuallybecoming like the conventional retailers they replaced.Wholesaling– all activities involved in selling goods and services to thosebuying for resale or business use.Wholesaler– a firm engaged primarily in wholesaling activities.Merchant wholesaler– an independently owned wholesaler business thattakes title to the merchandise it handles.Broker– a wholesaler who does not take title to goods and whose function isto bring buyers and sellers together and assist in negotiation.Agent– a wholesaler who represents buyers or sellers on a relativelypermanent basis, performs only a few functions, and does not take a title togoods. Manufacturers’ sales branches and offices– wholesaling by sellers orbuyers themselves rather than through independent wholesalers. End of preview. Want to read all 14 pages? Upload your study docs or become a Course Hero member to access this document Which type of store carries a deep assortment?A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods. Furniture stores, florists, sporting goods stores, and bookstores are all specialty stores. Stores such as Athlete's Foot (sports shoes only) are considered superspecialty stores.
Which type of retailer typically carries a deep product assortment of narrow product lines?Answer: Specialty stores carry narrow product lines with deep assortments within those lines.
What type of retail store has a narrow and deep product assortment with knowledgeable staff?Chp. 11 Marketing. Which type of retail store has a wide variety of product lines?Department stores are characterized by their very wide product mixes. That is, they carry many different types of merchandise, which may include hardware, clothing, and appliances. Each type of merchandise is typically displayed in a different section or department within the store.
Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products nonfood items and services?Superstores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services.
What are stores that sell a wide variety of products organized into different areas throughout the store called?Department store
A departmental store is a large retail outlet that handles a wide variety of lines of product. It has a wide assortment in each line and is organized into separate departments for purposes of buying, promotion, services and control.
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Which type of store carries a deep assortment of a particular product line has knowledgeable staff?
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