Front page: above the fold: refer to a prominent story; it comes from placement of a news story in a broadsheet newspaper above the fold in the middle of the front page
the flag: a statement printed in all issues of a newspaper, magazine, or the like, usually on the editorial page, giving the publication's name, the names of the owner and staff.
the ear: The space in the upper right or left corner of the front page of a newspaper is called the ear. The ear is used for a slogan, the date, the weather, or for drawing attention to a special feature
promo spot: is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience.
inside: the mast-refers to the flag, banner or the name of a newspaper or periodical, its proprietors, publisher
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