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Why marketing must be coordinated activities?According to the marketing concept, an organization should try to provide products that satisfy customers' needs through a coordinated set of activities that also allows the organization to achieve its goals. Customer satisfaction is the marketing concept's major objective.
What are the four marketing strategies businesses use to determine customer needs?The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly known as the four Ps: Product: The goods and/or services offered by a company to its customers.
What is the marketing concept and why is it so important?The marketing concept is the commonly held idea that companies achieves success by meeting the needs of their customers. Organizations that hold this belief readily acknowledge that customers are the driving force behind their businesses. The marketing concept is an integral part of the marketing plan.
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