Studio 19 is a dance studio geared to adults who want to learn ballroom and Latin dance. Show
When individuals call the studio, they're encouraged to access the Web site to receive a $25 e- messages are sent to share news about featured dance instructors and upcoming special events. Recommended textbook solutions
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economics Pfizer, Inc., developed a new antibiotic called Trovan (trovafloxacinmesylate). Tests showed that in animals Trovan had life-threatening side effects, including joint disease, abnormal cartilage growth, liver damage, and a degenerative bone condition. Several years later, an epidemic of bacterial meningitis swept across Nigeria. Pfizer sent three U.S. physicians to test Trovan on children who were patients in Nigeria’s Infectious Disease Hospital. Pfizer did not obtain the patients’ consent, alert them to the risks, or tell them that Medecins Sans Frontieres (Doctors without Borders) was providing an effective conventional treatment at the same site. Eleven children died in the experiment, and others were left blind, deaf, paralyzed, or brain damaged. Rabi Abdullahi and other Nigerian children filed a suit in a U.S. federal court against Pfizer, alleging a violation of a customary international law norm prohibiting involuntary medical experimentation on humans. (See Global Business Ethics.) (c) A third group should come up with proposals for what Pfizer might have done differently to avert the consequences. Verified answer Recommended textbook solutions
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Marketing Essentials: The Deca Connection1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese 1,600 solutions What is the difference between advertising and sales promotion?Advertising is done to build brand image and increase sales, whereas Promotion is used to push short-term sales. Advertising is one of the elements of promotion while the promotion is the variable of the marketing mix. Advertising has a long term effect but at the same time promotion has short term effects.
Which of the following is a difference between advertising and sales promotions quizlet?Advertising is an invitation to buy the product, while a sales promotion is an incentive to buy the product immediately.
Which of the following describes a basic difference between sales promotion and advertising group of answer choices?While advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase.
What is the main difference between advertising and the other forms of promotion?Promotion. Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company.
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