Which of the following is an advantage of magazines as a medium of advertisement

As technology continues to modernize how information is accessed, advertisers are faced with the constant challenge of how to best reach and engage customers. While there are a variety of mediums to choose from, newspapers (print and digital) still reign supreme, providing a number of significant benefits that cannot be found elsewhere, including television, radio, and the Internet.

Top Benefits of Newspaper Advertising

Newspapers offer better targeting.

Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums. This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications.

Newspaper advertising is more flexible.

Newspapers offer more flexibility than any other advertising medium. Advertisers choose the exact size and location of the ad (including section and page), as well as design. Unlike other mediums, such as the Internet, they also choose the exact time the ad appears and its frequency, ensuring that readers will see the same information, in the same format, in the same location.  Advertisers also have more control over the final product, by working directly with newspaper staff.

Newspaper advertising can also integrate print-to-web features, such as QR codes, to link readers with relevant web-based information, including special offers and more. In addition, the short lead times of newspapers allow for quick changes to any ad, while still meeting the necessary deadlines.

Newspaper advertising is more affordable.

Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs.

Newspaper advertising can also be customized to meet any budget. The decline in newspaper ad revenue means fewer print and digital ads are included in each circulation. This is a significant benefit, as advertisers have less competition for ad space (and customers) than other mediums. Additional discounts can be provided for increased ad coverage and frequency.

Newspaper advertising reaches more customers.

Though declining in readership, an average issue of a daily or Sunday newspaper reaches more adults than an average half-hour prime-time television show. Readers also remove and/or save information, including special events, features on family and friends, coupons, and more. Whereas the average attention span of an Internet user is 8 seconds, readers spend considerably more time reviewing information in newspapers, including advertising.

Newspaper readers are also more affluent. According to Mansi Media, approximately 75% of all households with incomes of at least $100,000 read newspapers. These are households with significantly more purchasing power, who are also more likely to be influenced by newspaper ads.

65. Which of the following is an advantage of magazines over newspapers as anadvertising medium?a. Flexibility and timelinessb. Intense coverage of local marketsc. High believability of printed wordd. Pass-along readership

66. Southern Elegance, a catering company, is planning to advertise its services tobusinesses in the area. It wants to use an advertising medium which is low in costand high in audience selectivity. Which of the following media is Southern Elegancemost likely to use?

67. Which of the following is a disadvantage of advertising through the Internet?

68. Which of the following is an advantage of the radio as an advertising medium?

69. The rate of exposure to an advertisement is known as:a. average frequency.b. reach intensity.

We have textbook solutions for you!

The document you are viewing contains questions related to this textbook.

Essentials of Marketing

Hair/Lamb

Expert Verified

c. frame rate.d. time to target market.70. The number of different targeted audience members exposed at least once tothe advertiser’s message within a predetermined time frame is known as:

71. Which of the following involves aiming promotional efforts at distributors,retailers, and sales personnel to gain their cooperation in ordering, stocking, andaccelerating the sales of a product?

72. _____ involve(s) aiming promotional efforts directly at customers to encouragethem to ask the retailer for the product.

73. Ads for cotton emphasize how comfortable the fabric is to wear and encouragesconsumers to look for the cotton logo and only buy clothing that is 100 percentcotton. Which of the following strategies is being used by these ads?a. Conceptb. Pullc. Targetd. Horizontal

74. Contests, displays, and portfolios are examples of sales promotion activitiesaimed at:

75. Which of the following is an example of a sales promotion activity aimed at finalconsumers or users?

b. Couponsc. Catalogsd. Price deals

Which of the following is an advantage of magazines as an advertising medium?

Which of these is an advantage of magazine advertising?

Which of these is an advantage of using magazines as an advertising medium quizlet?

Which of the following is an advantage of advertising through newspapers?