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Chicago Record, 1896 "A great exhibition, but rather trying on the man in the middle." William Jennings Bryan is shown pulled in two directions as he campaigns on both the Democratic and the Populist Party platforms. Everything seemed to be falling into place for the Populists. James Weaver made an impressive showing in 1892, and now Populist ideas were being discussed across the nation. The Panic of 1893 was the worst financial crisis to date in American history. As the soup lines grew larger, so did voters' anger at the present system. When Jacob S. Coxey of Ohio marched his 200 supporters into the nation's capital to demand reforms in the spring of 1894, many thought a revolution was brewing. The climate seemed to ache for change. All that the Populists needed was a winning Presidential candidate in 1896. The Boy OratorIronically, the person who defended the Populist platform that year came from the Democratic Party. William Jennings Bryan was the unlikely candidate. An attorney from Lincoln, Nebraska, Bryan's speaking skills were among the best of his generation. Known as the "Great Commoner," Bryan quickly developed a reputation as defender of the farmer. When Populist ideas began to spread, Democratic voters of the South and West gave enthusiastic endorsement. At the Chicago Democratic convention in 1896, Bryan delivered a speech that made his career. Demanding the free coinage of silver, Bryan shouted, "You shall not crucify mankind upon a cross of gold!" Thousands of delegates roared their approval, and at the age of thirty-six, the "Boy Orator" received the Democratic nomination. Faced with a difficult choice between surrendering their identity and hurting their own cause, the Populist Party also nominated Bryan as their candidate. The Stay-at-Home CandidateWilliam McKinley stayed out of the public eye in 1896, leaving the campaigning to party hacks and fancy posters like this one. The Republican competitor was William McKinley, the governor of Ohio. He had the support of the moneyed eastern establishment. Behind the scenes, a wealthy Cleveland industrialist named Marc Hanna was determined to see McKinley elected. He, like many of his class, believed that the free coinage of silver would bring financial ruin to America. Using his vast wealth and power, Hanna directed a campaign based on fear of a Bryan victory. McKinley campaigned from his home, leaving the politicking for the party hacks. Bryan revolutionized campaign politics by launching a nationwide whistle-stop effort, making twenty to thirty speeches per day. When the results were finally tallied, McKinley had beaten Bryan by an electoral vote margin of 271 to 176. Understanding 1896Many factors led to Bryan's defeat. He was unable to win a single state in the populous Northeast. Laborers feared the free silver idea as much as their bosses. While inflation would help the debt-ridden, mortgage-paying farmers, it could hurt the wage-earning, rent-paying factory workers. In a sense, the election came down to city versus country. By 1896, the urban forces won. Bryan's campaign marked the last time a major party attempted to win the White House by exclusively courting the rural vote. The economy of 1896 was also on the upswing. Had the election occurred in the heart of the Panic of 1893, the results may have differed. Farm prices were rising in 1896, albeit slowly. The Populist Party fell apart with Bryan's loss. Although they continued to nominate candidates, most of their membership had reverted to the major parties. The ideas, however, did endure. Although the free silver issue died, the graduated income tax, direct election of senators, initiative, referendum, recall, and the secret ballot were all later enacted. These issues were kept alive by the next standard bearers of reform — the Progressives. The digital collections of the Library of Congress contain a wide variety of material associated with the presidential election of 1896, including photographs, political cartoons, broadsides, newspaper articles, and sheet music. This guide compiles links to digital materials related to the presidential election of 1896 that are available throughout the Library of Congress Web site. In addition, it provides links to external Web sites focusing on the 1896 election and a selected bibliography. 1896 Presidential Election Results [1]
Library of Congress Web Site | External Web Sites | Selected Bibliography Digital Collections The Library of Congress Celebrates the Songs of America
Printed Ephemera: Three Centuries of Broadsides and Other Printed Ephemera
Chronicling America: Historic American Newspapers
Prints & Photographs Division
Today in History
External Web Sites
Selected Bibliography
Notes 1. Presidential Elections, 1789-2008. (Washington, D.C.: CQ Press, 2010), 143, 233. Which president gained fame as a trustbuster by attacking Northern Securities Company?Now that he was President, Roosevelt went on the attack. The President's weapon was the Sherman Antitrust Act, passed by Congress in 1890.
What event seriously damaged the Knights of Labor?The Haymarket Affair had a lasting effect on the labour movement in the United States. The Knights of Labor (KOL), at the time the largest and most successful union organization in the country, was blamed for the incident.
What was the tainted money debate?The “tainted money debate” reflected questions about the proper relationship between religion and capitalism. With rising income inequality, would religious groups be forced to support either the elite or the disempowered? What was moral in the new industrial United States? And what obligations did wealth bring?
Which city served as the most important railroad hub connecting the East and the West?Chicago became the most important western hub and served as the gateway between the farm and ranch country of the Great Plains and eastern markets.
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Which of the following factors contributed to William Mckinleys victory over William Jennings Bryan?
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