Competitive Rivalry. What is it?Competitive Rivalry Show
Competitive rivalry is a measure of the extent of competition among existing firms. Intense rivalry can limit profits and lead to competitive moves including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation.
Questions to AskHow intense is competition in the industry? What is the market share of the top companies? Is the industry fragmented? Or dominated by a few firms? What is the rate of industry sales growth? Is the industry mature or in a slow growth phase? Are products differentiated? Can customers switch with ease? Are there high fixed costs or high exit barriers that keep companies competing? What does the M&A landscape look like? Are competitors getting stronger through mergers? Are there global opportunities or threats? Who are the Competitors?
Research the Competition: Measuring Market Share
Research the Competitive Environment: Measuring Sales Growth
Research the Competitive Environment: M&A Landscape
Research the Competitive Environment: Global Conditions
What factors determine the intensity of rivalry in any industry?Porter's competitive intensity determines the level of rivalry existing in a particular industry. This competition can be influenced by several factors, including the concentration of the industry, cost of switching, fixed costs, and the rate of industrial growth.
What increases the intensity of rivalry?The intensity of rivalry will be high if industry growth is slow. If the industry's fixed costs are high, then competitive rivalry will be intense. Additionally, rivalry will be intense if the industry's products are undifferentiated or are commodities.
What is intensity of industry rivalry?Competitive rivalry is a measure of the extent of competition among existing firms. Intense rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation.
What is rivalry among competing firms?Competitive rivalry is a measure of the extent of competition among existing firms. Intense rivalry can limit profits and lead to competitive moves including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation.
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