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 The interpersonal influences that affect consumer behavior can be best categorized as the family, the society, and the cultural environment of the consumer. Free True False Answer: Answer: True Motives stem from the conscious goal of satisfying our needs and wants. Free True False Answer: Answer: True Exchange is the traditional, theoretical core of marketing. Free True False Answer: Answer: True Consumers use physiological screens to evaluate, filter, and personalize information according to subjective emotional standards. True False According to the theory of operant conditioning, negative reinforcement decreases the likelihood of a reinforced behavior. True False The social cognitive theory of learning involves an organism receiving reinforcement for a behavior. True False
The smell of fresh-baked bread is an example of a stimulus. True False Negatively originated motives are also called transformational motives because the consumer expects to be transformed in a sensory, intellectual, or social sense. True False Problem removal and problem avoidance are negatively originated motives. True False Habit is the natural extension of learning. True False The three general categories of customers are current customers, prospective customers, and centers of influence. True False The purpose of marketing is to create cognitive dissonance. True False Brand loyalty is an individual's openness or curiosity about a brand. True False Personal processes refer to the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy needs and wants. True False Nonpersonal influences that have a direct impact on a consumer's final purchase decision are family, culture, and target market. True False Rossiter and Percy suggested that negatively originated motives could also be called "relief" motives because consumers work to find relief from the negative state. True False
Wants are the basic, human forces that motivate us to do something. True False One of the roles of IMC is to communicate product utility. True False In the central route to persuasion, consumers have a higher level of involvement with the product or the message. True False Physiological screens refer to the subconscious filters that shield us from unwanted messages. True False Which of the following functions are external stimuli to a person?The external stimulus includes touch and pain, vision, smell, taste, sound, and balance (equilibrium). These sensory stimuli are activated by external changes. Pain and touch: Pain is the stimulus that can cause a major response from the body. Pain can also change the behavior of the organism.
What is a physiological screen?Physiological monitoring systems assess aspects of human performance and either respond with a corrective action, or alert a human being to do so. Physiologic monitors can measure and record temperature, heart rate, respiration, alertness, and activity.
Which of the following are the variables associated with classical conditioning?There are five key elements of classical conditioning: neutral stimulus, unconditioned stimulus, conditioned stimulus, unconditioned response, and conditioned response.
Which of the following are nonpersonal influences in consumer mental process and behavior?The three nonpersonal influences that have direct impact on a consumer's final purchase decision are time, place, and target market. There are a total of five personal processes that govern the way we discern raw data and translate them into feelings, thoughts, beliefs, and actions.
What is a nonpersonal influencing factor?What are Nonpersonal influences? factors often outside the consumer's control—include time, place, and environment.
Which of the following are transformational motives?These positively transformational motives are: sensory gratification (ego satisfaction), intellectual stimulation (achievement, mastery) and social approval/acceptance.
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Which of the following are subconscious filters that shield a person from unwanted messages?
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