What type of segmentation divides consumer markets into segments using individual factors such as gender age income and education quizlet?

Companies can segment international markets using one or a combination of several variables.

*They can segment by geographic location, grouping countries by regions. This assumes that countries that are close together will have many common traits and behaviors. However, sometimes marketers lump countries together that are not all that similar.
*World markets can also be segmented based on economic factors. Countries might be grouped by population income levels or their overall level of economic development. These two factors shape a country's product and service needs, and therefore the marketing opportunities it offers.
*Countries can also be segmented by political and legal factors such as the type and stability of the government, receptivity to foreign firms, monetary regulations, and amount of bureaucracy.
*Cultural factors can also be used, grouping markets based according to common languages, religions, values, and attitudes, customs, and behavioral patterns.

Technology has allowed marketers to define and reach segments of like-minded consumers no matter where in the world they are.

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Market Segmentation
• Dividing a market into smaller segments
with distinct needs, characteristics, or
behaviors that might require separate
marketing strategies or mixes

Segmenting Consumer Markets
1. Geographic segmentation: Divides the market into
different geographical
units such as nations,
regions, states,
counties, cities, or
even neighborhoods (Change the size and offerings of stores based on geography)
2. Demographic
segmentation: Divides the market into
segments based on
variables such as age,
life-cycle stage,
gender, income,
occupation, education,
religion, ethnicity, and
generation (Age and life-cycle stage, gender, income)
3. Psychographic
segmentation: Divides a market into
different segments
based on social
class, lifestyle, or
personality
characteristics (lifestyles, personality
4. Behavioral
segmentation: Divides a market into
segments based on
consumer knowledge,
attitudes, uses of a
product, or responses
to a product (Occasions, benefits sought, user status, usage rate, loyalty status - Campbell's Soup Behavioral Segmentation: - The passionate kitchen master
- The familiar taste pleaser
- The familiar taste pleaser (Mexican)
- The constrained wishful eater
- The disciplined health manager
- The uninvolved quick fixer)

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What type of segmentation divides consumer markets into segments using individual factors such as gender age income and education?

Which approach to segmentation divides the market using characteristics such as gender ethnicity income and so forth?

Which type of market segmentation approach uses segmentation criteria such as age gender family size income occupation education religion ethnicity and nationality?

Which type of segmentation divides buyers into groups based on social class lifestyle or personality traits?