Today’s the day! Show
You’re taking off with content marketing. You know it works, and you know your story is huge. The game is on. You create stunning content, promote it, hire someone to manage your social channels. The first comments appear; people start following you on Twitter and sharing your posts on Facebook. It seems the content marketing machine is working. But how do you know the effort you put into the whole thing actually pays off? The truth is that it’s hard. Even marketing professionals with years of experience are constantly looking for new ways to measure content marketing ROI. In this article, you’ll learn about 10 tools to help you evaluate the success of your content marketing efforts. Content metrics to measureThe most confusing thing about measuring the fruitfulness of your content is that it’s not always clear what you should measure. Is your campaign successful when it generates 1,500 new visitors? Or will you be satisfied only when you see a $10,000 paycheck? In fact, prior to plunging headlong into analytics, it’s wise to identify your goal. Do you want to measure content ROI (how much money you made)? Or content success (number of shares, likes, brand exposure)? Knowing what’s more important to you is crucial when it comes to assessing results. The metrics you need to look at will be completely different if you’re looking to grow sales or your primary aim is simply to get more people notice your brand. Therefore, when looking for content marketing ROI measurement tools, decide what you want to know about the success of your campaign. Here are some goals you might have and the corresponding metrics to track:
The top 10 tools for measuring content marketing ROIThere are a lot of tools out there that you can use to measure content marketing ROI. These ten, though, are a great place to start. If you have other suggestions, we’d love to hear them in the comments below! (Almost) every social media network has its very own built-in analytics tool that gives you accurate and detailed information concerning the popularity and reputation of your content. Such tools are free, but the information you get is priceless, especially if social media is a big part of your content marketing. Twitter AnalyticsTwitter Analytics is an all-in-one tool that lets you see how your followers react to the content you share. You can track your overall monthly performance, analyze each tweet separately, and get insight into your followers. Cost: Free. Use it for:
Facebook Page InsightsSince Facebook is the biggest social network, it becomes even more important to know what works for your audience and what doesn’t. Like Twitter Analytics, Facebook Page Insights is a place where you can track how successful your campaign is and study your followers’ behavior. Cost: Free. Use it for:
For more Information on how to use Facebook Page Insights, read this guide by Yoast. YouTube AnalyticsDo your viewers enjoy every minute of your video or do they click away after the first five seconds? Does your target audience even know about your channel? YouTube’s analytics tool can answer all your questions, provided you know how to read the graphs. Cost: Free. Use it for:
2. HootsuiteHootsuite is basically Twitter, YouTube, Facebook Page, LinkedIn, and Instagram analytics combined in one application. It’s a perfect solution for those who find it rather inconvenient to check five different statistics tools to get an insight into what’s going on. Cost: Hootsuite’s free version has limited functionality and offers basic reports. The basic plan, which offers more complete analytics, is $9.99/month for one user. The price goes up to more than $100/month for big companies. Prior to ordering a plan, you can sign up for a free trial and see if Hootsuite works for you. Use it for:
3. HubSpotHubSpot is a complex solution for online marketers that can do much more than provide analytics. It helps generate leads, increase sales, automate marketing, manage customers, and more. Since we’re talking about measuring content marketing ROI, though, we’ll skip the fancy features and focus on what matters for us. Price: After a one-month free trial, HubSpot will run you a whopping $200/month. Use it for:
4. BuzzsumoI’m pretty sure every content marketer breathed a sigh of relief when Buzzsumo was first introduced. It’s so ridiculously simple, yet so genius, that now it’s hard to imagine our lives without it. Though mainly used for finding influencers, you can still take advantage of several features when measuring how well your own content performs. Cost: You can try it for free, and even the trial version is quite functional. Prices start from $79/month. Use it for:
5. Google AnalyticsGoogle Analytics is by far the most popular tool used by anybody who works with websites. It’s hard to find a service that can compete with Google Analytics in terms of price, data, and the number of features available. Price: That’s the best part about Google Analytics: it’s completely free. Use it for:
6. HotjarHotjar is awesome. It basically records users’ sessions on your website. You can make yourself some tea or coffee, sit back, and watch a video of your visitors moving cursors, tapping, clicking, and scrolling through your pages. Though it may feel like you’re spying on customers, Hotjar lets you step in your visitors’ shoes and notice malfunctions, technical errors, and usability slips in order to fix them. Price: The basic plan that includes up to 2,000 pageviews a day is free. Paid plans range from $29/month to $589/month. There are free trials for each plan. Use it for:
7. KissmetricsKissmetrics can monitor your user’s behavior like Hotjar, generate leads like HubSpot, and track URLs like Google Analytics. What makes Kissmetrics special is its simplicity and focus on helping you build a unique product. Price: You can try it for free for 14 days. Then you’ll need to pay at least $220/month. If you need additional training on how to use the software, it’s another $600–1500! This is the priciest piece of software out there so far. That should give you an idea of its power. Use it for:
8. SEMRushSEMRush is one of the go-to tools for SEO specialists and is trusted by millions of bloggers and digital marketers. Many use it for spying on competitors and monitoring their best keywords, backlinks, and ad campaigns. But it also offers numerous possibilities for tracking your own progress. (here is a complete Semrush review) Price: You can try it for free, with no strings attached—no phone numbers or credit cards are required. The cheapest paid plan is $99.95/month, and the most expensive is $399.95/month. Use it for:
9. SpyFuSpyFu is quite similar to SEMRush. Though it’s designed primarily for SEO specialists, anyone can use it to track their competitor’s keywords, backlinks, and ads, as well as see how well your own website performs. Price: SpyFu has a really cool and (almost) fully functional trial version. Once you decide to subscribe for a plan, you’ll pay $44–$49/month for a basic plan and $199–$299 for a premium one. What sets SpyFu apart from other services is that you can pay month by month if you don’t want a full year of membership. Use it for:
10. AhrefsAhrefs can help you see how pages are performing against keyword rankings and backlinks, for both you and your competitors. Using Ahrefs’ content explorer, you can find new ideas based on the most shared and linked-to posts, rather than relying on your gut feeling. Price: The seven-day trial is $7. Monthly subscription plans start at $99. Use it for:
11. SEO SpyGlass
This tool is a cheaper alternative to giants like Majestic. It’s an easy-to-use backlink tracker that many use to keep an eye on competitors. It’s not an online tool; you actually have to download an app, but the result is worth it. Price: There’s a free version of the software with no expiration date. If you want more features, you can upgrade to a professional license, which is $124.75. An enterprise license will run you $299.75. You pay once and get a lifetime license. Use it for:
How do you measure your own content marketing ROI?So, there you have it: a list of the top 10 content marketing ROI measurement tools. Obviously, there are dozens of other great apps and services that help marketers learn if their time and effort were wasted or not. And we want to hear which ones you’ve used, which you liked, and which didn’t impress you. Which content marketing ROI measurement tools have you been using? Which do you recommend? Are there some we should stay away from? Share your thoughts in the comments down below! Subscribe to the Hubstaff blog for more posts like this
Power up your workday Reach your goals faster with time tracking and work management.
Which tools would you use to monitor and measure the impact of your digital marketing activities?Here are 4 tools you can use to easily get started in measuring your marketing campaigns!. Social Analytics. Each social channel typically has its own analytics tool built-in. ... . Google Analytics. Here is the meat and potatoes of your tracking efforts. ... . Campaign URLs. ... . Free Hashtag Tracking Tools.. What tools you will use to monitor the campaign activity?CRM (customer relationship management) tools are an essential part of every campaign and work as key campaign management tools.
What is the most important way to measure the impact of marketing?“The most important key metric to track when measuring the effectiveness of your marketing campaign is the cost to acquire a single new customer. This simple statistic will help you evaluate the overall rate of growth of your business.
What tools are used for marketing?Types of Marketing Tools. Customer Relationship Management (CRM). Online Advertising.. Social Media.. Search Engine Optimization (SEO). Content Creation and Design.. Video Marketing.. Event Marketing.. Lead Capture and Conversion.. |