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Another question on Business Business, 22.06.2019 14:30 Your own record of all your transactions. a. check register b. account statement Answers: 1 Business, 22.06.2019 16:50 Coop inc. owns 40% of chicken inc., both coop and chicken are corporations. chicken pays coop a dividend of $10,000 in the current year. chicken also reports financial accounting earnings of $20,000 for that year. assume coop follows the general rule of accounting for investment in chicken. what is the amount and nature of the book-tax difference to coop associated with the dividend distribution (ignoring the dividends received deduction)? Answers: 2 Business, 22.06.2019 20:40 Robert owns a life insurance policy that he purchased when he first graduated college. it has a $100,000 death benefit and robert pays premiums for it every month out of his checking account. the insurance robert has is most likely da. permanent life insurance o b. term life insurance o c. group life insurance o d. individual life insurance Answers: 1 Business, 23.06.2019 09:40 When providing the square footage of a property for sale, the salesperson should disclose what? Answers: 3 You know the right answer? Any communication or activity designed to win goodwill or prestige for a company or person is called... Questions Mathematics, 18.03.2021 01:10 History, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 English, 18.03.2021 01:10 English, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 Social Studies, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 English, 18.03.2021 01:10 Computers and Technology, 18.03.2021 01:10 History, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 Biology, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 Mathematics, 18.03.2021 01:10 Chemistry, 18.03.2021 01:10
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sales promotion, public relations can be a vital part of the promotional mix. Public relations is any communication or activity designed to win goodwill or prestige for a company or person. This could include publicity, information about a company or product that appears in the news media and is not directly paid for by the company. Publicity can be good or bad. Reports of children overeating fast food, which can lead to obesity, is an example of negative
publicity. Public relations includes many other activities, such as lobbying, event planning, acting as a press agent, managing internal communication, and coordinating crisis management for communications. Naturally, firms’ public relations departments try to create as much good publicity as possible. They furnish company speakers for business and civic clubs, write speeches for corporate officers, and encourage employees to take active roles in such civic groups as the United Way and the
Chamber of Commerce. One of the tools of the public relations department is the press release, a formal announcement of some newsworthy event connected with the company, such as the start of a new program, the introduction of a new product, or the opening of a new plant. Public relations departments may perform any or all of the functions described in
Table 12.3. Table12.3 Much of sales promotion and publicity is about creating buzz. Buzz marketing (or viral marketing) is intense word-of-mouth marketing. Word-of-mouth is essentially a linear process with information passing from one individual to another, then to another. A marketer has successfully created a buzz when the interactions are so intense that the information moves in a matrix pattern rather than a linear one and everyone is
talking about the topic. Leading-edge firms now feel that they get more bang for their buck using buzz marketing than other forms of promotion. Is any communication or activity designed to win goodwill or prestige for a company or person?Public relations is any communication or activity designed to win goodwill or prestige for a company or person. This could include publicity, information about a company or product that appears in the news media and is not directly paid for by the company. Publicity can be good or bad.
Is the attempt by marketers to inform persuade or remind consumer and industrial users to engage in the exchange process?Promotion is an attempt by marketers to inform, persuade, or remind consumers and B2B users to influence their opinion or elicit a response. Most firms use some form of promotion.
What is it called when a company communicates the value of the product through media?Summary: Marketing communication (MarCom) refers to the messages/media you deploy to communicate with your market and it has two objectives: building product demand/preference and shortening the sales cycle.
Which term refers to the careful coordination of all promotional activities to produce a consistent unified message that is customer focused?ANSWER: Integrated marketing communications is the careful coordination of all promotional activities to produce a consistent, unified message that is consumer focused.
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What is any communication or activity designed to win goodwill or prestige for a company or person?
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