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Definition A relatively permanent change in behavior caused by experienceTerm Definition Process by which stimuli are selected, organize, and interpret it.Term Definition Immediate response of sensory receptors (eyes, ears, nose, mouth, fingers) to such basic stimuli as light color, sound, colors and textures.Term Definition Repeat purchasing behavior that Reflects a conscious decision to continue buying the same brand.Term Definition color combinations that become strongly associated with a corporationTerm Definition A Japanese philosophy that translates customers feelings into design elements.Term Definition The desire to choose New Alternatives over more families ones.Term Definition Norm that regulates how we conduct our every day lives.Term Definition Descriptive model of how people make choices in terms of gains and lossesTerm JFK Declaration of Consumer Rights 1962Definition Inform, safety, and choiceTerm Definition Process whereby rewards provided by the environment strength and responses to stimuli inappropriate behavior is learned.Term Definition Process whereby the environment weekends to stimuli so that inappropriate behavior is Avoided.Term Definition Unsystematic acquisition of objects in contrast to collectingTerm Definition Systematic acquisition of a particular object or sets of objects or set of objects.Term Levels of Abstract ModelsDefinition Basic, subordinate, ordinate and subTerm Definition The Gestalt principle that describes how consumers tend to group objects that share similar physical characteristics.Term Definition The promotion of causes and ideals (social products) such as energy conservation, charities and population control.Term Definition The way members of a culture adapt to their physical habitat.Term Conscientious ConsumerismDefinition A new value that combines a focus on personal hell with the concern for global health.Term Definition The purchase and prominent display of luxury goods to provide evidence of a consumer's ability to afford them.Term Definition A research perspective that relies on principles of the scientific method and assumes that a single reality exists; events of the world can be objectively measured; on the causes of behavior can be identified, manipulative, and predicted.Term Non-Compensatory Decision RuleDefinition Decisions or shortcuts a consumer makes when a product with a low standing on one attribute cannot make up for the position by being better on another attribute.Term Definition Consumer's that participate in Compulsive ConsumptionTerm Definition The process of injecting gaming elements into task that might otherwise be boring or routine.Term Definition Online games merged with interactive advertisements that let companies target specific types of consumers.Term Different types of thresholdsDefinition Term Secondary Markets that products are sold onDefinition Craigslist, flea markets and underground (30% of the GNP or less)Term Definition Signed in 2001 "Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act of 2001".Term Foreign Corrupt PracticesDefinition 1977, unlawful for certain classes of persons and entities to make payments to foreign government officials to assist in obtaining or retaining business. Also contains an anti-bribery clause.Term Definition Rules discovered as we interact with othersTerm Definition The Collection and analysis of extremely large datasets to identify patterns of behavior in a group of consumers. Loyalty cards (collecting data)Term Definition A bitter Sweet emotion; the past is viewed with sadness and longing; many "classic" products appeal to consumers memories of their younger days.Term Definition The process whereby meanings are assigned to stimuli.Term Definition The process by which stimuli are selected, organize, and interpreted.Term Definition Process of transforming information from a difficult to understand format to one that is easier to understand.Term Definition The process in which information from short-term memory enters into long-term memory in a recognizable form.Term Definition Theory using a bell to make the dog salivateTerm Definition An idea or set of ideas in which a person is aware of their environment and strives To do their duty.Term Definition The perspective that much of consumer’s behavior resembles actions in a playTerm Definition Concept that focuses on biological needs to produce unpleasant states of arousal.Term Definition A norm that controls basic behaviors, such as division of labor in the householdTerm Definition Norms that regulate how we conduct our everyday livesTerm Definition Properties of a stimulus that evokes a schema that leads us to compare the stimulus to other similar ones we encounter in the past.Term Definition Cues in the environment that make us more likely to react in a certain way even though were unaware of these influences. Apple or IBM logoTerm Definition An organizations use of elements in the marketing mix to influence the consumer's interpretation of her products meaning vis-a-vis competitorsTerm Definition The learning of a desired behavior over time by rewarding intermediate actions until the final result is obtained.Term Definition Imitating the behavior of othersTerm Definition Stage at which a person returns to society with the new status i.e. college student home on spring break or a veteran returning back home from deployment.Term Definition Emphasizes that human reason is supreme and that there is a single, objective truth that science can discover.Term Definition Encourages us to stress the function of objects, to celebrate technology, and to regard the road as a rational, ordered place with a clearly defined past, present, and future. Which marketing philosophy emphasizes interacting with customers?Chapter 1 Consumer Behavior 12E. What type of marketing deals with carefully considering the impact of sensations on consumer experiences?Using sensory marketing tactics involves finding creative ways to appeal to the needs and wants of customers, and to make a lasting impression through unique marketing tools that can trigger sensory stimulus. People use many different senses to make decisions about which products and services they want to buy.
Which one can best explain as the process by which people select organize and interpret sensory information?Perception is the process of selecting, organizing, and interpreting information from our senses.
When a person buys a product for emotional reasons we can say that the need is?Strategic Marketing -Semester 1 Final Exam Ch 1-7. |
What is a philosophy that translates customers feelings into design elements?
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