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Human Resource Management15th EditionJohn David Jackson, Patricia Meglich, Robert Mathis, Sean Valentine 249 solutions one of the fastest growing IMC tools used today. Reasons: Direct marketing adds value for consumers. More than 68% of the US population has purchased products by phone or by mail. Adds value for seller by providing direct orders, lead generation, and traffic generation. Recommended textbook solutions
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It is two-way communication. So the selling agent can get instant feedback from the prospective buyer. If it is not according to plan he can even adjust his approach or sales presentation accordingly. Since it is an interactive form of selling, it helps build trust with the customer.
Which of the following statements describes an advantage that personal selling has over other forms of promotion quizlet?Which of the following statements describes an advantage that personal selling has over other forms of promotion? Personal selling costs can be adjusted by controlling the size of the sales force.
What are the advantages and disadvantages of using personal selling as a means of promotion?Advantages and Disadvantages of Personal Selling. Advantages of Personal Selling. Better Image. Reward. Customer Confidence. Flexibility. Quick Feedback. Complementing Professional Tools. Detailed Demonstration. ... . Disadvantages of Personal Selling. High Turnover. Training Cost. High Cost-per-Action. Negative Image of Salesmen.. |
What are the main advantages that personal selling has over most other forms of promotion quizlet?
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