Quiz-3 Show Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ��������� 1.�� Exploratory research is most often used when a researcher
��������� 2.�� Discussions among camera retailers to identify the major cause of poor sales of a recently introduced new-model digital camera is an example of
��������� 3.�� Information that has not been gathered for the immediate study at hand but for some other purpose is known as
��������� 4.�� Which of the following are examples of internal secondary data?
��������� 5.�� Information that is gathered to address a specific issue or problem at hand is known as
��������� 6.�� A firm needs to conduct primary data collection when
��������� 7.�� According to the marketing vice-president of a regional soda manufacturer, "we need to better understand the reason(s) for the comparatively slow growth of our bottled water brand relative to our major competitors." This executive should focus on which stage of the marketing research process?
��������� 8.�� Which of these is an example of a precise research issue (problem)?
��������� 9.�� Which form of information collection generally accompanies the undertaking of exploratory research?
��������� 10.A retailer seeks to determine the percent of its credit card users that live within 10 miles of its main store. Which internal secondary source should it use?
Quiz-3 Answer Section MULTIPLE CHOICE ��������� 1.� D ��������� 2.� B ��������� 3.� C ��������� 4.� B ��������� 5.� B ��������� 6.� A ��������� 7.� C ��������� 8.� C ��������� 9.� A ��������� 10.����������������������������� D What data consist of information collected for the specific purpose at hand?An advantage of using primary data is that researchers are collecting information for the specific purposes of their study.
Which types of data consist of information collected specifically for the research?A primary data source is an original data source, that is, one in which the data are collected firsthand by the researcher for a specific research purpose or project.
What does secondary data include quizlet?what is secondary data? Secondary data, is data collected by someone other than the user. Common sources of secondary data for social science include censuses, organisational records and data collected through qualitative methodologies or qualitative research.
Are data that were collected for another purpose and already exist?Secondary data is the data that was collected previously for a different purpose other than the research at hand. It is data that was already collected, generally by another individual or organization.
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