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______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

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______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

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______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
Chapter 17
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
Concept Check Quiz
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
Multiple Choice Questions

This activity contains 11 questions.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

A program designed to promote or protect a company's image or its individual products is called _____.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

_____ involves the use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

_____ involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

A(n) _____ appeal elaborates on product or service attributes or beliefs.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

_____ channels involve two or more persons communicating directly face-to-face, person-to-audience, over the telephone, or through e-mail.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

One implication of the concept of brand equity is that the manner in which brand associations are formed does not matter. In other words, if a consumer has an equally strong, favourable, and unique brand association the impact in terms of brand equity should be

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

Some companies set their promotion budget to achieve share-of-voice parity with competitors. This is called the _____ method.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

The advantages to using _____ as a communications tool are: 1. It can be customized; 2. It is up-to-date; and 3. It is interactive.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

_____ is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

Media coordination can occur across and within media types, but marketers should combine personal and nonpersonal communications channels to achieve maximum impact and increase message ________ and impact.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
 
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.
______ is a nonpersonal, indirectly paid presentation of an organization, good, or service.

Answer choices in this exercise appear in a different order each time the page is loaded.

Is a nonpersonal indirectly paid presentation of an organization good or service?

Publicity is a non-personal, indirectly funded presentation of an organization, good, or service. Examples of publicity include a news story or editorial about the company or its products/services.

Which of the following is an example of trade advertising?

Which of the following is an example of trade advertising? Advertisement of Coca-Cola placed in Progressive grocer, a magazine to promote Coca-Cola to food store managers.

What is the personal selling?

What is Personal Selling. Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.

What three elements are considered part of the promotional mix?

A promotional mix is an allocation of resources among five primary elements:.
Advertising..
Public relations or publicity..
Sales promotion..
Direct marketing..
Personal selling..

______ nonpersonal indirectly paid presentation organization good service

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