On paper, social media analyst confines the role of crunching the numbers and reporting back on the results. Show
But in today's social landscape, it's much more. Deeper data analysis can help you break out of the social media marketing silo and impact every area of your business. A social media analyst can help you see social differently. But what does a social media analyst do & what does it take to be a social media analyst? We'll be answering all such questions in this post. So, let's get started. What Does A Social Media Analyst Do?Some of the day-to-day tasks of a social media manager overlap with those of a social media analyst. But there's still a vast difference between the two. A social media analyst does a vast amount of social media data mining to get insights on your target audience, social landscape & ROI. This data helps in developing your brand's online presence and create brand awareness. A social media analyst derives meaningful insights that can be leveraged by the social media manager or the creative team to boost the company's online presence. What It Takes To Be A Social Media AnalystOn a day-to-day basis, the job of a social media analyst is to dive deep into the data to search for trends, stories, abnormalities & insights to help brands & clients get a sense of what's going in the world of social. You need to identify key insights and information, visualize the data, and provide the context in a digestible and easy-to-understand way. The critical skills a social media analyst requires are:
Here are some pros & cons of being a social media analyst. Pros
Cons
How Much Do Social Media Analysts Get Paid?According to major US employment websites, the average base salary of a social media analyst is $60,000/year in the United States. What Tools Should A Social Media Analyst Use?As we mentioned above, a significant part of the job is to collect, aggregate, and analyze data from different sources. This involves being adept with analytics tools such as Facebook Insights, Twitter Analytics, Google Analytics, YouTube Analytics, etc. Along with these, you need to need to be comfortable with dedicated social media analytics tools to pull relevant social data related to your company's social channels. By leveraging these social media analytics tools, you can monitor mentions of your brand, perform campaign analysis, stay ahead of topics trending in your industry, get competitor intelligence, and much more. Here are some of the best social media analytics tools:
Here is a complete list of the top 42 social media analytics tools, along with their pros & cons. What Makes Statusbrew A Good Choice For A Social Media Analytics ToolStatusbrew gives you an all-encompassing view of your social efforts and how your engagement translates into business success. You can analyze & measure social media performance across Facebook, Instagram, Twitter, YouTube, Linkedin, and even Google My Business.
Statusbrew allows you to: Understand Your Customers Measure Your Content's Health Build Custom & White-labeled Reports And do much more. Take a look at Statusbrew's detailed reporting options & claim your free seven-day trial for Statusbrew when you sign up. Explore Statusbrew! What's Next?Social Media Analysis can be a promising & and exciting career if you have the right skills & mindset for it. Like every other job, it comes with its pros & cons, but the pros outweigh the few cons. Social media analysts have a strong background in marketing & management studies. Still, even if you don't have the required study background, relevant experience in handling heavy data sets, public relations, business communication will help you land your dream job. If you want to get familiar with social media analytics or looking to adopt a reporting tool for your business, sign up for a free trial of Statusbrew. Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, YouTube, Linkedin, and even Google My Business.!
What is the best way to put your social media content?12 Tips to Make Your Social Media Content More Shareable. Create High-Quality Content. This seems like the most obvious point, and it is, but it's also forgotten too often. ... . Use Smart Structuring. ... . Add Value to Users' Lives. ... . Keep Your Audience in Mind. ... . Create Infographics. ... . Trigger Emotions. ... . Remember the good old times.. What do you look for in social media analytics?To get a good understanding of engagement, add these columns to your spreadsheet for each of your social media profiles:. Total Engagements.. # of Individual Engagements by Type (retweets, likes, comments, link clicks, shares, etc.). Engagement Rate % Increase/Decrease.. Mentions Received.. DMs/Messages Received.. How can I make my social media presence positive?To build a solid reputation and boost your social media visibility, start with these five tips.. Complete Your Social Profiles. ... . Include Links to Your Work Samples. ... . Use LinkedIn's Recommendations. ... . Add Social Links to Your Email Signatures. ... . Be Engaging. ... . Bonus Tip: Consider Creating a Personal Blog or Website.. What will you do to make your social media account more appealing to your friends or other public viewer?11 Ways to Grow Your Social Media Audience. Hold contests. ... . Include a visual with every post. ... . Share more video. ... . Be proactive in listening to and responding to your online community. ... . Change your Page profile photos and cover photos. ... . Give people a reason to follow you. ... . Encourage tagging. ... . Use hashtags to get found.. |