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80% found this document useful (5 votes) 40K views 59 pages Original TitleMCQs-Contemporary-Marketing-Research.doc Copyright© © All Rights Reserved Available FormatsDOC, PDF, TXT or read online from Scribd Share this documentDid you find this document useful?80% found this document useful (5 votes) 40K views59 pages MCQ-Contemporary Marketing Research: D) SecondaryOriginal Title:MCQs-Contemporary-Marketing-Research.doc You're Reading a Free Preview You're Reading a Free Preview You're Reading a Free Preview Developing the research plan for collecting information is the __________ step in the marketing research process. __________ consist of information collected for the specific purpose at hand. Which of the following describes internal databases? Electronic collections of customer and marketing information obtained from data sources within the company network ________ is(are) people and processes dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights. Marketing information systems __________ is used to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers. In a cluster sample, __________. the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview The third step in the marketing research process is ________. implementing the research plan Which of the following refers to information that already exists somewhere having been collected for another purpose? Exploratory research is __________. used to gather preliminary information that will help define problems and suggest hypotheses What is the second step in the marketing research process? Developing the research plan for collecting information ________ is the collection of primary data through internet and mobile surveys, online focus groups, consumer tracking, experiments, and online panels and brand communities. Online marketing research Descriptive research is __________. used to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers Which of the following describes customer relationship management (CRM)? The management of detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty Marketing research is best defined as __________. the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization Customer insights are best described as __________. the fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships the huge and complex data sets generated by today’s sophisticated information generation, collection, storage, and analysis technologies __________ is used to gather preliminary information that will help define problems and suggest hypotheses. Involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior Implementing the research plan is the ________ step in the marketing research process. In a __________ sample, the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview. Which of the following best defines secondary data? Information that already exists somewhere having been collected for another purpose How is primary data defined? Information collected for the specific purpose at hand People and processes dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights describes marketing information systems __________ involves gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.
the population is divided into mutually exclusive groups and random samples are drawn from each group Used to test hypotheses about cause-and-effect relationships describes causal research gathering primary data by observing relevant people, actions, and situations. electronic collections of customer and marketing information obtained from data sources within the company network. Which term refers to the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment? Competitive marketing intelligence What is information that already exist somewhere having been collected for another purpose?Secondary data consist of information that already exists somewhere, having been collected for another purpose.
Are data that were collected for another purpose?Another type of data that may help researchers is the data that has already been gathered by someone else. This is called secondary data.
Is information collected for the specific purpose at hand?_____ data consists of information collected for the specific purpose at hand. Explanation: Primary data is the sort of information that is gathered directly from the information source without going through any current sources.
What is the term for data that have been collected for some purpose other than the problem at hand?In other words, secondary data refers to data that have already been collected for some other purpose.
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__________ are information that already exists somewhere, having been collected for another purpose.
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