20.A firm’s microenvironment consists of all of the followingEXCEPT:a)Social changesb) Suppliersc) Consumersd) CompetitorsMacroenvironment – suppliers Show 21.Wal-Mart has become the leading discount retailer in the UnitedStates by focusing on satisfying customer’s needs and wants.This philosophy is best described by:22.Private-label manufacturing by a company in a foreign country Get answer to your question and much more We have textbook solutions for you! The document you are viewing contains questions related to this textbook. Research Methods and Statistics: A Critical Thinking Approach Jackson Expert Verified Get answer to your question and much more 23.The managerial process of creating and maintaining a fitbetween the organization’s resources and evolving marketopportunities is best described by the term: Get answer to your question and much more 24.There are two products, A and B.We’ve always preferred B.the purchase point we still prefer B.We buy B then find thatduring the entire post-purchase phase B remains the preferredchoice.Which of the following best describes this situation?Ata)We were able to psychologically reevaluate the decision toreduce dissonanceb)This is an example of a successful dissonance resolutionc)This is an example of an unsuccessful dissonance resolutiond) There was no cognitive dissonance 25.In the consumer decision-making process, our preferred ordesired state is best described as: Get answer to your question and much more 26.Cannibalization would most likely be associated with whichtarget market selection strategy? Get answer to your question and much more 27.Which phase of the Marketing Plan is most likely to contain anassessment of customers, competitors, distribution channels andthe overall environment? Get answer to your question and much more 28.Market orientation was defined in the modules as consisting ofall of the following EXCEPT:a)Having a coordinated responseb)Employing both a social and economic justification for theirexistencec)Disseminating knowledge to the rest of the organizationd)Gathering market information 29.Which of the following is least likely to be included indetermining one’s level of social class in the United States? Get answer to your question and much more 30.Selecting the most appropriate markets in the STP process isbest defined by: Get answer to your question and much more Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 20 pages? Upload your study docs or become a Course Hero member to access this document Tags Brand, average household size 1. Type of question in which all possible choices are given in the questionnaire is ________? 2. In the marketing process, the first step is to. 3. Changes made in product characteristics such as quality, style, and features are
called 4. ‘non-probability sample’ includes_________? 5. In the existing market strategy of introducing a new product is classified as_______. 6. logistical network that moves finished product from the company to resellers and so to finish users are assessed as_______? 7. analysis that is employed to explain the market
potential of any market giving is best classified as 8. Advertising and personal selling can be referred to as_______ In marketing strategy. 9. ‘Family Dollar’ is evaluating one location out of the many by checking near areas conditions
is associate as______. 10. Arrangement of various market performance measures as a single display to monitor results is known as as_____. 11. “________ fever” results from the
convergence of a good vary of forces within the marketing environment—from technological, economic, and demographic forces to cultural, social, and political ones. 12. The ______________________ consists of the actors and forces outside marketing that have an effect on marketing management’s ability to develop and maintain palmy relationships with its target customer. 13. Which of the subsequent terms best describes the environment that includes the forces getting ready to the corporate that has an effect on its ability to serve its customers—the company, suppliers, promoting channel companies, client markets, competitors, and publics? 14. In a company’s microenvironment all of the following would be considered EXCEPT: 15. Which of the subsequent BEST describes the environment that contains the larger social group forces that have an effect on the company-level environment—demographic,
economic, natural, technological, political, and cultural forces? 16. In a company’s macro environment all of the following would be considered to be a part EXCEPT: 17. Finance,
analysis and development, purchasing, and manufacturing are all activities that are a part of that element of the microenvironment? 18. The company’s mission, objectives, broad strategies, and policies are set by __________ management. 19. ________________ are an important link within the company’s overall “value delivery system” since they supply the resources required by the company to produce its merchandise and service.
What are the 5 components of micro environment?Answer: The important elements of the micro environment of an organization are:. Customers and Consumers.. Competitors.. Organization.. Market.. Suppliers.. Intermediaries.. Which of the following is not included in the micro environment?Technology is not part of the micro environment.
What is micro environment of a company?the factors or elements in a firm's immediate environment which affect its performance and decision-making; these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics.
Which of the following is not a part of company's macro environment?Macro environment is the environment which is external to the business. It deals with the PESTLE effect. These are Political, Economical, Social, Technological, Legal and Environmental. Hence, competitive forces are not a part of macro environment.
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All of the following would be considered to be in a companys micro environment EXCEPT
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