Which organization style is designed to motivate the audience to take a particular action and is characterized by a five step sequence?

5. Which speech organization styles are best suited for persuasive speeches?

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6. Define signpost. What are three types of signposts?

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7. What is the correct format for a speech outline?TitleTopicSpecific Purpose StatementThesis StatementIntroductionBodyConclusionBibliography

Glossary

TERMDEFINITION
Chronological Speech A speech in which the main points are delivered according to when they happened and could be traced on a calendar or clock.
Comparative Speech A speech in which two or more objects, ideas, beliefs, events, places, or things are compared or contrasted with one another.
Causal Speech A speech that informs audience members about causes and effects that have already happened.
General Purpose Statement The overarching goal of a speech; for instance, to inform, to persuade, to inspire, to celebrate, to mourn, or to entertain.
Internal Previews Short descriptions of what a speaker will do and say during a speech; may be at the beginning and within the body of a speech.
Main Points The key pieces of information or arguments contained within a talk or presentation.
Monroe’s Motivated Sequence An organization style that is designed to motivate the audience to take a particular action and is characterized by a five-step sequence: (1) attention, (2) need, (3) satisfaction, (4), visualization, and (5) action appeal.
Organizational Styles Templates for organizing the main points of a speech that are rooted in traditions of public discourse and can jumpstart the speechwriting process.
Outline Hierarchal textual arrangement of all the various elements of a speech.
Parallel Structure Main points that are worded using the same structure.
Preparation Outline A full-sentence outline that is used during the planning stages to flesh out ideas, arrange main points, and to rehearse the speech; could be used as a script if presenting a manuscript style speech.
Problem-Solution Speech A speech in which problems and solutions are presented alongside one another with a clear link between a problem and its solution.
Refutation Speech A speech that anticipates the audience’s opposition, then brings attention to the tensions between the two sides, and finally refutes them using evidential support.
Rhetorical Situation According to Lloyd Bitzer, "a complex of persons, events, objects, and relations presenting an actual or potential exigence which can be completely or partially removed if discourse, introduced into the situation, can so constrain human decision or action as to bring about the significant modification of the exigence" (1968, p. 6).
Signposts According to Beebe and Beebe, “words and gestures that allow you to move smoothly from one idea to the next throughout your speech, showing relationships between ideas and emphasizing important points” (2005, p. 204).
Spatial Speech A speech in which the main points are arranged according to their physical and geographic relationships.
Speaking Outline A succinct outline that uses words or short phrases to represent the components of a speech and that is used during speech delivery.
Specific Purpose Statement A sentence or two that describe precisely what the speech is intended to do.
Sub-Points Information that is used to support the main points of a speech.
Summaries Short recaps of what has already been said; used to remind the audience of the points already addressed.
Thesis Statement A one- or two-sentence encapsulation of the main points of a speech, also called the central idea.
Topical Speech A speech in which main points are developed separately and are generally connected together within the introduction and conclusion.
Transitional Statements Phrases or sentences that lead from one distinct-but-connected idea to another.

References

Beebe, S. A. & Beebe, S. J. (2003). The public speaking handbook (5th edition). Boston: Pearson.

Bower, G. H. (1990). Organizational factors in memory. Cognitive Psychology, 1, 18-46.

Bitzer, L. (1968). The rhetorical situation. Philosophy & Rhetoric, 1(1), 1-14.

Lucas, Stephen E. (2004). The art of public speaking (8th edition). New York: McGraw-Hill.

Monroe, A. H. (1949). Principles and types of speech. Glenview, IL: Scott, Foresman and Company.

O’Hair, D., Stewart, R., Rubenstein, H. (2004). A speaker’s guidebook: Text and reference (2nd edition). Boston: Bedford/St. Martin’s.

Verderber, R. F., Verderber, K. S., & Sellnow, D. D. (2008). The challenge of effective speaking (14th edition). Belmont, CA: Thomson Learning.

Zarefsky, D. (2010). Public speaking: Strategies for success (6th edition). Boston: Allyn & Bacon.

photo credits

p. 3 Bog Turtle by R.G. Tucker

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p. 4 Oscar Mayer Wienermobile byJalopnik

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p. 4 Mac vs PC //i2.cdn.turner.com/cnn/2011/TECH/web/04/22/ma c.pc.users/t1larg.mac.pc.2.jpg

p. 5 Rio Nido Mudslide by Dave Gately

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p. 8 Rainbow Trout by Jonathunder //commons.wikimedia.org/wiki/File:Trout.jpg

p. 8 Mayor Carol Shafto by Michigan Municipal League

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p. 10 Maj. Gen John Nichols by Texas Military Forces

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Licenses and Attributions

What organization pattern is the motivated sequence pattern based on?

Alan H. Monroe's (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action.

What is the type of speech used to encourage the audience to take action?

A persuasive speech is a type of speech where the goal is to convince the audience to accept the speaker's point of view or perform a desired action. The speaker uses words and visuals to guide the audience's thoughts and actions.

What is the organization style in which main points are organized according to their physical and geographic relationships?

Spatial. Another way to organize the points of a speech is through a spatial speech, which arranges main points according to their physical and geographic relationships. The spatial style is an especially useful organization style when the main point's importance is derived from its location or directional focus.

What organizational method for persuasive speeches is designed to take the audience?

Monroe's Motivated Sequence is a five-step progressive method of persuasion, developed by Alan Monroe in the mid-1930s. This method is used to encourage people to take action and prime your audience to make immediate change.

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