A great moderator
Main questions-these ask what you really want to know
Participants-Are homogeneous by relevant category for comparison
sampling-Is purposeful, representing the entire range of responses, and is random within the meeting area.
recording-Audio recording, with an assistant taking notes
Analysis-compare answers of different groups to different questions
reporting- you are speaking to the participants. Lead with the big insights and answer the questions that were asked of the study.
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