Culture not as a social process but as a set of products sorted into high, low , or middle positions on a cultural skyscraper.
The top floors of the building house high culture, such as ballet, the symphony, art museums, and classic literature. The bottom floors - and even the basement - house popular or low culture, including such icons as soap operas, rock music, radio shock jocks, and video games.
Casual, Strategy, Sports, Shooter, Role Playing, Racing, Action, Adventure, Children, Family Entertainment, Fighting, Other
Develop: Money spent on designing, coding, scoring, and testing new titles
License: Pay royalties to console manufacturers for distribution and for intellectual properties (story-lines, characters, plots, etc)
Marketing: Promotions and ads for the game (billboards, tv ads, magazines, conventions, etc)
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In terms of *relaying, mass media requires some third party to get a message from one human to the next. Whereas interpersonal communication only requires some channel or sensory route, mass media messages need to "hitch a ride" on an additional channel to be received.
For example, a Sports Illustrated cover story that you read at SI.com went through several human "gates," including a writer, editor, publisher, photographer, and webmaster, as well as one media "gate"—the Internet.
In summary, relaying refers to the gatekeeping function of transmitting a message, which usually requires technology and equipment that the media outlet controls and has access to, but we do not. Although we relay messages in other forms of communication such as interpersonal and small group, we are primarily receivers when it comes to mass communication, which makes us depend on the gatekeeper to relay the message.
- Freedom of the press and independent media are important in a free society. The U.S. is a nation with a government based upon the people's consent, which means that the power in our democracy resides with the people, voting is a measure of guiding public policy
-we live in a democracy where voice guides power and policy
- information about processes of government and the needs and wishes of citizens is essential to maintaining the liberty and security of individuals
- Today, most people are connected digitally and. They're now an extreme number of choices in today's increasingly complex world of information
One of the reasons citizens turn to the media is for information and news. Ideally, we expect the media to cover important political, economic, and social events in a concise and neutral manner
- Baby boomers are more likely to get news and information from television, while members of generation X and millennial's are more likely to use websites and social media