1. Why is it important for a firm to study and understand the external
environment?
Organizations must understand how the external environment influences their
competitive actions and responses in order to compete successfully and earn above-
average returns. This is significant because it will assist the organization in identifying
potential risks and opportunities, which is essential for building a growth strategy and
meeting its objectives.
2. What are the differences between the general environment and the industry
environment? Why are these differences important?
The sociocultural elements that affect an industry and its firms make up the
general environment. The seven environmental factions that these dimensions are
categorized into are demographic, economic, political/legal, sociocultural, technological,
global, and physical sustainability. The industrial environment, on the other hand,
pertains to all of the circumstances that have an effect on companies within the bounds
of the financial sector.
A detailed investigation of the firm's competitors adds to the knowledge gathered
from examining the general and industry surroundings. If the company knows the
variations, it will be able to create and execute a more effective strategy. These
contrasts are crucial to comprehend because they act as a resource of threats and
challenges for the organization, influencing corporate leaders' strategic decisions in
directing their businesses toward their goals.
3. What is the external environmental analysis process (four parts)? What does
the firm want to learn when using this process?
Companies conduct an external environmental analysis to cope with often conflicting
and inadequate data sources and to better understand of the environment as a whole.
The four parts of this study are scanning, monitoring, forecasting, and evaluating.
Scanning: Scanning is the initial step in the process, and it involves looking for
any early indications that indicate the presence of new trends or changes in the
environment.
Why is this page out of focus?
This is a Premium document. Become Premium to read the whole document.