Marketing MCQ Marketing Chapter 7 A ________ involves the use of a successful brand name to launch new or modified products in a new category.
A) line extension Answer: C A ________ involves the use of a successful brand name to launch new or modified products in a new category.
A ________ involves the use of a successful brand name to launch new or modified products in a new category.
B) product line
C) brand extension
D) private brand
E)
brand symbol
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53. If Honda uses its company name to cover such different products as its automobiles,lawn mowers, and motorcycles, it is practicing which of the following strategies?Difficulty:(2)Page:297, Figure 8-4
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55. When a company enters a new product category for which its current brand namesare not appropriate, it will likely follow which of the following brand strategies?Difficulty:(2)Page:297, 298, Figure 8-4
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57. ________________ is the activities of designing and producing the container orwrapper for a product.Difficulty:(1)Page:298
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58. Traditionally, the primary function of the package was to:a.promote the product.b.introduce the product to a new market.c.contain and protect the product.d.describe the product and attract attention.Answer:(c)Difficulty:(1)Page:298
59. The first federal Act to control labels on packages (to ensure that no false,misleading, or deceptive labels or packages were allowed) was the:Difficulty:(2)Page:300, 301
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- ___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?
A. Duobranding
B. Line extension
C. Brand extension
D. Multibranding
Economics Mcqs for test Preparation from Basic to Advance. here you will find the the Baisc to Advance and most Important Economics Mcqs for your test preparation. Economics Mcqs for Lecturer & Subject Specialist Exams.
[junkie-toggle title="Economics Mcqs" state="closed"]1. Introduction To Economics | 2. Basic of Economics |
3. Supply and Demand | 4. Oligopoly |
5. Monopoly | 6. Macroeconomic Policy Tools |
7. Inflation & Productivity | 8. Foreign Exchange |
9. Exchange-Rate Determination | 10. Elasticity |
11. Balance of Payments, Aid and Foreign Investment | 12. Applied Microeconomics |
13. Long Term Economic Growth | 14. Production Factors |
15. The Aggregate Demand Aggregate Supply Model | 16. Stabilization, Adjustment, Reform and Privatization |
17. The Phillips Curve | 18. The International Economy And Globalization |
19. Trade Regulations And Industrial Policies | 20. Taxation |
21. Monetary Union | 22. Poverty, Malnutrition, And Income Inequality |
23. Fiscal And Monetary Policy | 24. Aggregate Supply, Unemployment And Inflation |
25. Costs , Supply And Perfect Competition | 26. Economic Development in Historical Perspective |
27. National Income And The Standard Of Living | 28. Natural Resources - Sustainable Development |
29. Theories of Economic Development | 30. Roots of Modern Macroeconomics |
31. Regional Trading Arrangements | 32. Monetary, Fiscal And Incomes Policy, And Inflation |
33. Marketing In A Global Economy | 34. Public Goods |
35. Human Capital | 36. Entrepreneurship, Organization, And Innovation |
37. Economic Problems of Developing Countries | 38. Comparative GDP |
39. Capital Formation - Technical Progress | 40. Alternative Theories Of The Firm |
41. Asymmetric Information | 42. Trade Policies For the Developing Nations |
43. The Balance of Payments | 44. The National Economy |
45. Supply-Side Policies | 46. Sources of Comparative Advantage |
47. Measurement of Economic Development | 48. Agriculture & Irrigation System of Pakistan |
49. Average And Total Cost | 50. Application of Economics |
51. Income Inequality | 52. Employment, Migration, And Urbanization |
53. Global Economic Development | 54. Education, Health, And Human Capital |
55. Exchange-Rate Adjustments And The Balance of | 56. World Economy (Miscellaneous) |
57. Development Planning and Policy-making | 58. Consumer Theory vs. Real Consumers |
59. Budget Deficits And The Trade Balance | 60. Characteristics and Institutions of Developing Countries |
61. Externality & Internality | 62. Exchange-Rate Systems And Currency Crises |
63. The External Debt and Financial Crises | 64. Tariffs |
65. Rural Poverty and Agricultural Transformation | 66. Risks And Diversification & Efficient Market Hypothesis |
67. Prices, Wages & Taxes | 68. Population And Development |
69. Profit Maximizing Under Perfect Competition And Monopoly | 70. Money, Interest Rates And Output |
71. Markets, Efficiency And The Public Interest | 72. Monopoly & Competition |
73. Industrial Development | 74. International Factor Movements And Multinational Corporations |
75. Foundations Of Modern Trade Theory | 76. Labour Market |
77. Macroeconomic Issues and Analysis | 78. Market |
79. Non-Tariff Trade Barriers | 80. Miscellaneous |
81. Population | 82. Stocks |
83. Surplus | 84. - |
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