MCQ-Contemporary Marketing Research: D) Secondary
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MCQ-Contemporary Marketing Research: D) Secondary
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MCQs-Contemporary-Marketing-Research.doc
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Developing the research plan for collecting information is the __________ step in the marketing research process.
__________ consist of information collected for the specific purpose at hand.
Which of the following describes internal databases?
Electronic collections of customer and marketing information obtained from data sources within the company network
________ is(are) people and processes dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.
Marketing information systems
__________ is used to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers.
In a cluster sample, __________.
the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview
The third step in the marketing research process is ________.
implementing the research plan
Which of the following refers to information that already exists somewhere having been collected for another purpose?
Exploratory research is __________.
used to gather preliminary information that will help define problems and suggest hypotheses
What is the second step in the marketing research process?
Developing the research plan for collecting information
________ is the collection of primary data through internet and mobile surveys, online focus groups, consumer tracking, experiments, and online panels and brand communities.
Online marketing research
Descriptive research is __________.
used to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers
Which of the following describes customer relationship management (CRM)?
The management of detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty
Marketing research is best defined as __________.
the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization
Customer insights are best described as __________.
the fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships
the huge and complex data sets generated by today’s sophisticated information generation, collection, storage, and analysis technologies
__________ is used to gather preliminary information that will help define problems and suggest hypotheses.
Involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior
Implementing the research plan is the ________ step in the marketing research process.
In a __________ sample, the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview.
Which of the following best defines secondary data?
Information that already exists somewhere having been collected for another purpose
How is primary data defined?
Information collected for the specific purpose at hand
People and processes dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights
describes marketing information systems
__________ involves gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.
the population is divided into mutually exclusive groups and random samples are drawn from each group
Used to test hypotheses about cause-and-effect relationships
describes causal research
gathering primary data by observing relevant people, actions, and situations.
electronic collections of customer and marketing information obtained from data sources within the company network.
Which term refers to the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment?
Competitive marketing intelligence